Partnering with M3 for Accelerated Growth

Scaling this medical supplement brand from $0K attributed in account to $200K attributed and their first $500K month in 4 weeks

This partner is an Australian-based brand that provides high-quality regenerative medical products. Before partnering with us, this brand was struggling to see any significant growth in their paid advertising campaigns due to various issues such as poor account structures, no creative testing or exploration, and no angle or copy testing.

Before partnering with us, this partnerhad no correctly configured tracking, $0 attributed in the ad accounts, 0 ROAS, and was focusing on only one product line. Additionally, they were targeting registrations with no conversion objectives, which further hindered their growth potential.

Challenges:

Challenge 1: No correctly configured tracking

Challenge 2: Historically $0 attributed in the ad accounts and 0 ROAS

Challenge 3: No conversion objectives, targeting registrations

Challenge 4: No creative, angle, copy or exploration testing

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Approach:

Our approach was to conduct an in-depth analysis of the partners account structure and create a strategy that addressed the various issues in the existing setup. We introduced a four-product vertical strategy to diversify the brand's offerings and target a wider audience. We also implemented server-side tracking to ensure that every conversion was tracked and attributed correctly, which enabled the team to measure the true impact of their advertising campaigns.

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Results:

The impact of our efforts were significant. Within a month of partnering with us, this brand saw $200K attributed in their ad accounts and a 34 ROAS. The following month, they hit over $500K in revenue, a significant improvement from their previous results. M3's strategy of introducing new product verticals, exploring different creatives and angles, and implementing correct tracking and conversion objectives, proved to be a winning formula for this partner.

In conclusion, our partnership helped accelerate the brand's growth through a well-structured, strategic approach to their paid advertising campaigns. By introducing new product verticals, exploring different creatives and angles, and implementing correct tracking and conversion objectives, RegenMed Direct saw significant improvements in their advertising results. This case study is a testament to the importance of a well-structured, data-driven approach to digital marketing, and how partnering with the right agency can be transformative for a brand's growth.

Platforms/Channels Utilised:

• WooCommerce
• Facebook Ads
• Instagram Ads
• Google Ads
• Klaviyo

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$0K attributed to $200K attributed in 4 weeks