Breaking Growth Barriers for a Cake Brand: From $80K/Month to $200K/Month in 8 Weeks

Breaking Growth Barriers for a Cake Brand: From $80K/Month to $200K/Month in 8 Weeks

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The Challenge

This Sydney-based cake brand was struggling to break through a plateau of $80K/month in revenue. Barely profitable and limited by the knowledge required to unlock a growth mindset, they couldn’t scale their Meta and Google ad spend effectively. Their process lacked a forward-looking strategy, with no clear roadmap for short, mid, or long-term growth.

Our Approach

We collaborated with the brand to redefine their approach to growth, leveraging our MER (Marketing Efficiency Ratio) and ROAS (Return on Ad Spend) calculations to build data-driven forecasts. This shift in mindset allowed us to unlock untapped potential, focusing on scalable solutions while improving profitability.

Through our Accelerated Creative Testing Process, we were able to achieve results far faster than expected. In just eight weeks, the brand soared from $80K/month to $200K/month, with profitability skyrocketing and demand outpacing supply.

Watch this space. These guys will be the #1 cake brand in Sydney.

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Platforms and Execution

• Meta Ads:
  • Implemented accelerated content testing and a revamped campaign structure. Over 8000 ads tested in 12 weeks
  • Unlocked 300% more scale potential while maintaining similar efficiency.

• Google Ads:
  • Removed strict caps and introduced flexible auction bidding strategies with inflated budgets
  • Captured significantly more market share across Shopping and Search campaigns.

• Klaviyo (Email & SMS):
  • Built robust core automations to nurture and convert.
  • Accelerated campaign strategy with increased frequency to drive purchases.

• Shopify/CRO:
  • Optimised the website and landing pages to enhance user experience and conversion rates.
  • Fixed core technical bugs hindering site performance.

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The Results

• Revenue Growth: From $80K/month to $200K/month in just 8 weeks.
• Profitability: Transitioned from barely breaking even to a highly profitable operation.
• Market Share: Significantly increased share through targeted ad spend and bidding strategies.
• Demand Surge: Created a level of demand so high, the brand struggled to keep up.

Key Takeaways

• Mindset Matters: Adjusting the perspective on growth created a foundation for exponential revenue gains.
• Accelerated Testing: Rapid creative testing revealed high-performing content and unlocked new scaling opportunities.
• Integrated Strategy: A cohesive approach across Meta, Google, Shopify, and Klaviyo ensured no growth lever was left untapped.
• Profit and Scale: By aligning profitability and scalability, the brand achieved sustainable dominance in the Sydney cake market.

Conclusion

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This case study demonstrates how strategic simplification, forecasting, and rapid testing can transform a brand’s trajectory. With the right mindset and execution, even a roadblocked business can achieve great growth in a short time.